Colloquial speech often passes into standard speech. Some slang
also passes into standard speech, but other slang expressions
enjoy momentary popularity followed by obscurity. In some cases,
the majority never accepts certain slang phrases but
nevertheless retains them in their collective memories. Every
generation seems to require its own set of words to describe
familiar objects and events. It has been pointed out by a number
of linguists that three cultural conditions are necessary for the
creation of a large body of slang expressions. First, the
introduction and acceptance of new objects and situations in the
society; second, a diverse population with a large number of
subgroups; third, association among the subgroups and the
majority population.